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Slogan 
Written by: on April 14th, 2008

Theatrical Release Date: France, 1969
Director: Pierre Grimblat
Writers: Francis Girod, Pierre Grimblat, Melvin Van Peebles
Cast: Serge Gainsbourg, Jane Birkin, Andréa Parisy, Daniel Gélin, Henri-Jacques Huet, Juliet Berto, Pierre Doris, Marie-Christine Boulard, Gilles Millinaire, James Mitchell

DVD released: May 20th, 2008
Approximate running time:
86 minutes
Aspect Ratio:
1.66:1 Letterboxed Widescreen
Rating:
NR
Sound:
Dolby Digital mono French
Subtitles:
English
DVD Release:
Cult Epics
Region Coding:
Region 1 NTSC
Retail Price:
$24.95


Synopsis: A successful director of film advertisements while attending a awards ceremony in Venice falls in love with a woman half his age. At home his wife is pregnant and expecting their first. Torn between the love he feels for two women he is forced to choose between the life he once knew and the life he has just created.

Slogan is as late 1960’s romantic comedy that was directed by Pierre Grimblat. Visually the films features many stylish shots that give more depth to the words that are spoken and what is going on in each scene. The film is evenly passed with more hectic moments and calmer moments perfectly offset. The films score was composed by Serge Gainsbourg who also stars in the lead roles of Serge the advertising film director. The films score which is mostly composed of various versions of “Chanson de Slogan”. The music in the film is one of the films strongest assets.

Serge Gainsbourg’s performance is the film is flawless as he effortlessly conveys the right amount of comedy and drama. Without a doubt when it comes to comedy Serge Gainsbourg is at the top of his game. With this film he impressed with his ability to sell more dramatic moments. In the role of Serge’s much younger love interest is actress Jane Birkin who has a quality of innocence about her performance that lends perfectly to her character. In more dramatic scenes she really comes through with convincing tears and sadness. My favorite moments in the film are when Serge and Evelyne are having fun and excited about their new love. Performance wise it probably didn’t hurt that Serge Gainsbourg and Jane Birkin had recently fallen in love in real life. The film in many ways is like life imitating art.

The Serge Fabergé character is a creature of habit that is always on lookout for the next big thing and in the end he repeats his mistakes. The Evelyne character is one that needs someone to love her to feel complete and secure. Another enjoyable part of this film is the commercials that Gainsbourg’s character is directing throughout the film. They are like mini movies unto themselves. The movie is a time capsule of its time as it features all the clichés that one would expect from the late 1960’s culture. The films plot centers mostly around relationships and the disintegration of them. Ultimately Slogan is downbeat comedy about the darker side of heartbreak.

The DVD:

Slogan is presented in a Letterboxed widescreen that preserves the films original aspect ratio. Outside of some mild Edge enhancement the image looks clean, detailed and color look accurate. Even though the transfer is interlaced there are no problems with blurring or ghosting of the image.

One audio option has been included a Dolby Digital mono mix in French and removable English subtitles that are error free have been included. The audio is free of any distortion or defects.

The only extra include with this release is a French language trailer for the film. Cult Epics Slogan release while lacking in extras it more than makes up for in its audio/video presentation.

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